Team Members

Roger Fuller


Roger Fuller is a retired Metropolitan Police Officer serving in many departments of the Metropolitan Police.

After leaving the Police Service because of a Road Traffic Accident he worked hard to gain partial recovery from the accident and became a Local Fraud Officer with the NHS serving in 3 Surrey NHS Trusts.

In June 2008 he formed SITES Ambulance, Training and Security Services, but eventually continued with the Ambulance and Training sections only. He is now the Managing Director and Chief Ambulance Officer for Surrey Ambulance Service, who supports two large NHS Trusts. He has received two awards and commendations for the work he has done in the Police Service and Ambulance Service. He has also assisted with the implementation and organisation of some Independent Ambulance Services still operating today.

When Don Williams the Chairman Association of the BAA passed away he was given the role to keep the British Ambulance Association a live, which he had to do on his own. He has taken part in a CQC workshop for the Independent Ambulance Sector and attended many meetings with Government Departments.

He now has a vibrate committee team of six members who are supporting him in re-launching the British Ambulance Association. His goal is to make the British Ambulance Association a non-profit making Association operate alongside the NHS and CQC to become a more efficient and informative association for the Independent Ambulance Sector members supporting the NHS and Private clients.

Carl Penny

Vice Chairman

Carl Penny is a HCPC Paramedic with an extensive ex NHS Career. Carl joined West Sussex Ambulance Service in 1991 working on PTS he transferred to Surrey Ambulance Service working on the private ambulance division, after training at the West Midlands Ambulance training centre Pelsall became an ambulance technician. Carl completed NHSTA Paramedic training in 2000 and has worked in 2 of the 3 SECAMB Emergency Operations Centres as an advanced dispatcher.

Carl has qualified in MIMMs, HEMS Crewmember & attended the London HEMS HCC Course. A keen motorcyclist saw him attend and pass the SWAST & Dorset police Motorcycle response course. A winner of the ASI Gardener award for best trauma case in the UK.

Carl has been the contract manager for Initial Facilities and ran the London Ambulance Service NHS Trust Vehicle Preparation & Make Ready service pan London. He also assisted in the start up and development of Medic Now the ambulance staffing agency.

Now the Clinical Operations Director of Medi4 Ambulance Services.

Carl in his leisure time is a keen yachtsman and sailing dingy racer. He is involved as an officer in the Royal Marine Cadets overseeing the Sussex and Surrey areas.

Carl has a passion to Elevating the profile of the BAA and its rebranding, He believes that the BAA can be a strong and stable voice of the independent ambulance sector and an authority to be referred to by all. He firmly believes that the members can work collaboratively to build a better independent ambulance sector.

Cliff Jones

Press Officer

Served in the Royal Air Force, HMPrison Service as a Wing Officer. I was responsible for the New Mental Health Liaison Officer scheme that started at HMP Bristol and now runs in most U.K. Prisons.

I co-founded Rapid & Secure Ltd a Private Ambulance Company dedicated to the movement and care of service Users within the Mental Health, Social & Welfare Sectors.

After a three year gap My Partner Deb & I have launched Rapid and Secure Services Ltd.

I am very proud to be a Member of the Executive Committee of the British Ambulance Association and look forward to welcoming New and existing Members to the New and Improved BAA.

Nick Pridden

New Members

Nick Pridden is a 50 year old who lives in Melton Mowbray, Leicestershire. Using his 16 year experience with the army medical corp (which he gained the rank of sergeant), he now runs SNP Medical Transport LTD covering PTS work out of all local Hospitals and local schools.

Has experience in organ and transplant patient transport and frontline work in Buckinghamshire.

SNP is now a well respected CQC Registered private ambulance provider with great staff and his wife Nikki behind him he is hope to build his company even more.

Suraj Salan

Communications Officer

In 2010 Suraj opened Air Med Transport limited. With just one vehicle he began to work up and down the country making new clients and providing ambulance services for other ambulance services. In the last seven years he has grown his fleet to eight vehicles and has kept a reputation where clients keep coming back for business. Suraj has the advantage of being in the centre of Birmingham and therefore can get anywhere north or south of the country quite quickly due to being close to the motorway network. Suraj is also a firefighter with 14 years of service.

Suraj has a proven track record with clients and has memberships with the local chambers of commerce along with close ties with local NHS and private hospitals. Suraj gained CQC registration in 2014 as soon as he moved to larger premises and is now thriving to grow not only his own firm but also to provide help and support to all members of the British Ambulance association. As a regional rep he promises to come and speak with any member who may have any issues with ambulance service business.